Say goodbye to BlackBerry’s exclusivity on mobile messengers, relieve yourself from the pressure of owning a BB…Whatsapp is taking over and it is available on almost every smartphone. RIM, the people who brought you the BB, did not foresee the potential market of mobile messenger service beyond their phones. Had they stepped in and sold or developed their messenger on other devices’ platforms, there would not be Whatsapp today or to say the least, Whatsapp would have struggled to penetrate and differentiate itself in this service. To all non BB users, there is no need anymore to buy a BB and pay a subscription charge to benefit from a messenger service! To BB users, a gradual migration from BBM to Whatsapp will gain pace as users grow tired of the small circle of the BB. Universality in tomorrow’s mobile apps is the name of the game and Whatsapp has set a beautiful example.
I like the Whatsapp experience and its simplicity…after all, it’s a messenger built for phones, unlike other messengers (MSN, Gtalk etc.) who moved from p.c. to phone. In contrast to BBM, I don’t have to memorize complex pin numbers to add contacts and I can quickly tell who from my mobile contacts uses the application and reach them.
What worries me on the other hand, is that as we use this service more, we will be talking less and we’ll be spreading the “BB like addiction”, the one Jerry Seinfeld brilliantly mocked. So going forward, expect less phone calls and more “heads down” and if you’re a Whatsapp user, my remedy advice to you is to create a new status: “socializing…will get back to you when done”.